By Bradley Kranich – Senior Vice President, Division Head – Commercial Banking, Wisconsin Market, Signature Bank for Milwaukee Business Journal

Uncertainty is part of business. Economic shifts, industry disruptions and global events can shake even the strongest companies. But in times of challenge — or opportunity — the right banking partner can be your greatest asset, providing financial support and strategic insight to settle nerves and create a sense of security during highs and lows.

A true banking relationship goes beyond transactions. It provides stability, expertise and proactive guidance that can make all the difference in your business’ success. So, how do you build a strong partnership with your commercial bank?

Know your business, know your bank

A solid banking relationship starts with a deep understanding of your financial needs — both now and in the future. Instead of being just a service provider, your bank should be a strategic partner that supports your business with lines of credit, cash management and treasury services, evolving with you as your needs change.

As a business owner, keep asking yourself and your leadership team:

  • How are we managing cash flow?
  • How are we preparing for the next seasonal business cycle?
  • What would an acquisition look like?
  • What is our succession plan?

Be open to having these conversations with your banking partners. Your bank should not only help you answer these questions, it should anticipate them. A proactive commercial banker will guide you toward financial solutions tailored to your company’s growth trajectory.

Deal with decision-makers, not bureaucracy

When it comes to business banking, the lowest loan rate isn’t always the best deal. What truly matters is access to decision-makers who understand your business and can act quickly.

Many banks operate with layers of bureaucracy, slowing down decisions when you need them most. Instead, seek out a banking partner with direct decision-making authority — someone who can provide real solutions in real time.

Your story matters — make sure your bank is listening

Numbers are meaningful, but so is your story. A good banker doesn’t just look at your financial statements — they take the time to understand your company’s journey, challenges and aspirations.

Does your bank understand the nuances of your industry? Whether you manufacture specialized components, manage a multi-location restaurant or grow seasonal products like Christmas trees, your banker should have industry expertise and insight into your financial cycles.

The best banking relationships are built on in-depth conversations — not just about net income and collateral, but about your vision for the future.

Trust: The foundation of a strong banking relationship

Trust isn’t built overnight — it’s earned through consistency, transparency and support in both good times and bad.

A true banking partner anticipates your business needs, rather than reacting to them. Whether you’re selling assets, adjusting payroll or navigating economic uncertainty, your banker should provide proactive guidance and flexible solutions.

If your bank only calls when it’s time for a loan renewal, that’s a red flag. A strong commercial banking relationship means regular check-ins, strategic discussions and an advocate who champions your business’ needs. Can you remember when your banker most recently called you?

Consider the Paycheck Protection Program during the COVID-19 pandemic. Many business owners found themselves scrambling, filling out online applications without direct support. The No. 1 comment we heard was: “I couldn’t speak to a live person.” But those with strong banking relationships had an advocate in their corner — someone guiding them through the process, ensuring they got the funding they needed.

If your banker wasn’t there for you then, what makes you think they’ll be there for you now?

Go beyond the numbers

A strong banking relationship isn’t just about financial statements — it’s about aligning with a partner who understands your vision. Clearly communicating your business objectives while staying true to your story fosters a deeper, more strategic financial connection. The right banking partner offers both stability and flexibility, adapting to your needs through economic shifts.

Keep the momentum going

Business isn’t static and bumps in the road are common. That’s why your banking relationship needs to be active, not passive. Your commercial banker should be a constant presence, not just someone who shows up when it’s time to renew a loan.

Now is the time to assess your current banking relationship — does it truly support your growth? If not, it may be time to explore better options.

Achieve your business vision with personalized commercial banking. Contact Brad Kranich at 414-539-5694 or bkranich@signaturebank.bank.

Founded in 2006, Signature Bank is a privately held state-chartered bank in Illinois and Wisconsin. As a relationship-based commercial bank, we provide unmatched customer service while operating our business carefully and conservatively. Technology-driven and well-capitalized, Signature Bank is one of the fastest-growing independently owned business banks in the Midwest and has been named on American Banker’s list of "Best Banks to Work For" for seven consecutive years.

Bradley Kranich is senior vice president, division head – Commercial Banking for the Wisconsin Market for Signature Bank. Kranich brings 20+ years of experience in commercial banking and privately held industrial businesses. He is a graduate of the University of Wisconsin, Graduate School of Banking.